Social media influencers

27 Mar

Partho Dasgupta talks about the growing popularity of social media influencers as a news source

The News Horizon0 CommentsBusinessEx-CEO of BARC India, Media houses, Partho Dasgupta, Social media influencers, Thoth Advisors

Media houses Vs. Influencers who have more reach? Can influencers really compete with media houses? Partho Dasgupta sheds light. Gone are the days of crazy fandom for Bollywood celebs when posters of Rajnikant used to be doused with milk, or temples used to be made for Bollywood stars like Amitabh Bachchan. The craze for Bollywood actors has seen a significant decline as social media has emerged. Why? Well, today influencers have become celebrities. They seem to have a lot more influence over Aam Janata than any media personality. The millennials and gen-z today get their news from social media instead…

24 Aug

The influential girl- Shradha Vyas

The News Horizon0 CommentsLifestyleanchoring, influencing, RJ Shradha Vyas, Saaya Events and Brand Box, Shradha Vyas, Social Media Awards 2022, Social media influencers, The influential girl

Started her career as a model at the age of 14, Shradha Vyas is a well-known and renowned name in the field of anchoring, influencing and as a RJ. Being raised in Bahrain and completed her education in Mumbai, it’s been seven remarkable years of hosting. She is an NLP and conversational hypnosis certified. We also see her keen interests in acting and modelling. Saaya Events and Brand Box presents their first ‘Social Media Awards 2022’ in Bahrain. One of the biggest social media event in Bahrain which will take place on the 9th of September 2022. Social media influencers…