Media houses

Partho Dasgupta talks about the growing popularity of social media influencers as a news source

Partho Dasgupta talks about the growing popularity of social media influencers as a news source

Media houses Vs. Influencers who have more reach? Can influencers really compete with media houses? Partho Dasgupta sheds light. Gone are the days of crazy fandom for Bollywood celebs when posters of Rajnikant used to be doused with milk, or temples used to be made for Bollywood stars like Amitabh Bachchan. The craze for Bollywood actors has seen a significant decline as social media has emerged. Why? Well, today influencers have become celebrities. They seem to have a lot more influence over Aam Janata than any media personality. The millennials and gen-z today get their news from social media instead…
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