Ex-CEO of BARC India

Partho Dasgupta talks about the growing popularity of social media influencers as a news source

Partho Dasgupta talks about the growing popularity of social media influencers as a news source

Media houses Vs. Influencers who have more reach? Can influencers really compete with media houses? Partho Dasgupta sheds light. Gone are the days of crazy fandom for Bollywood celebs when posters of Rajnikant used to be doused with milk, or temples used to be made for Bollywood stars like Amitabh Bachchan. The craze for Bollywood actors has seen a significant decline as social media has emerged. Why? Well, today influencers have become celebrities. They seem to have a lot more influence over Aam Janata than any media personality. The millennials and gen-z today get their news from social media instead…
Read More
Partho Dasgupta shares views on the policies of the government on fake news

Partho Dasgupta shares views on the policies of the government on fake news

With power comes responsibility. This famous quote is true for people, businesses, organizations, and will always be the core point in dealing with people. Social media or media in general holds power over common people as they are the ones dispensing crucial information and entertainment to people. We all know that people have been affected by media for the longest time. It is only logical to hold them accountable for the information they spread.  India is a country of billions of people and all have the power of the internet in their hands. The internet revolution in India has single-handedly…
Read More