Brand Storytelling

In a world where brands are constantly fighting for attention, Kolkata-based entrepreneur Musskan Agarwaal believes attention alone isn't enough. "People remember how something made them feel," she says. "That's what builds a brand." It's a philosophy that led her to start August Media Connect, a creative marketing agency built around one simple idea: every business has something meaningful to say. Long before she understood marketing, Musskan was fascinated by the way people made decisions. She remembers watching her mother leave home intending to buy one thing and return with five. She noticed which billboards stayed with her, which shop displays…