20
Feb
New Delhi [India]: The Indian hair care industry, valued at over USD 3 billion and boasting more than 500 brands, is witnessing a much-needed transformation with the entry of Truth & Hair. Despite its substantial size, the market has long been dominated by a limited range of solutions, primarily focusing on shampoos and oils that address symptomatic issues like dryness, frizz, and dandruff. In an industry where diversity and depth of offerings have been lacking, Truth & Hair emerges as a game-changer, introducing the concept of "skinification of hair" to redefine the way consumers approach hair care. The brand's product…