27
Jun
Artificial intelligence has rapidly become the most discussed technology in marketing. Yet for many organizations, the conversation remains polarized. One side views AI as a replacement for human creativity, while the other treats it as a productivity tool that can accelerate existing processes. Few agencies have successfully developed a structured approach that combines the strengths of both. Bengaluru-based Rato Communications believes the future lies somewhere in between. Founded in 2020 by marketing & communications professional Reuben Rato, the agency has spent the last few years exploring a question that many marketers continue to grapple with: How can artificial intelligence enhance…