Digital Lifestyle Shopping

The global lifestyle e-commerce market, valued at $368 billion in 2024, faces a curious problem. Despite endless choices, consumers spend an average of 79 minutes per week just searching for products that match their taste. Two corporate professionals turned entrepreneurs believe they've cracked this code. From Corporate Cubicles to Creative Freedom Sagar and Urmila launched NoMoreType in 2024 after witnessing firsthand how traditional marketplaces overwhelm rather than inspire. Both had spent years in corporate roles, watching colleagues struggle to find lifestyle products that felt personal rather than mass-produced. "We calculated that we were spending nearly six hours monthly just filtering…