17
Aug
The three-year partnership will see Khel Now help the Subroto Cup expand its digital footprint. New Delhi, 17th August 2023: The Subroto Mukerjee Sports Education Society (SMSES), which organises the historic Subroto Cup, today announced its partnership with Khel Now, a subsidiary of Agnificent Platform Technologies Pvt Ltd. The three-year partnership (2023-2025) aims to promote the iconic Subroto Cup, India’s oldest-running International inter-school football tournament in the digital world. Khel Now is one of India’s most prominent digital media platforms that connects fans with their favourite sport. As a move to promote the grassroots development of football, Khel Now aims…