27
May
Indore : Cycle Pure Agarbathi, the world’s largest manufacturer of agarbathi, launched the Heritage and Flute range of incense sticks at an event organised in Indore today, as part of its product expansion and innovation strategy. Arjun Ranga, MD, Cycle Pure Agarbathi, unveiled the Heritage range of prayer sticks inspired by traditional Indian art forms, and the Flute range of incense sticks with fruity and floral fragrances. The new range of Heritage prayer sticks is made the traditional way using original ‘base’ bathi, with the objective of reviving and patronizing the ancient, beautiful Indian art forms of Madhubani Folk Art,…