Inspira Global

Rice Over Bread: How Lenexis Foodworks Captured India’s Chinese Food Market

Rice Over Bread: How Lenexis Foodworks Captured India’s Chinese Food Market

Mumbai, (Maharashtra), [India], May 14, 2025: Chinese Wok has tapped into India's enduring love for Desi Chinese cuisine, emerging as the country's largest Chinese quick-service restaurant (QSR) brand under the innovative leadership of Lenexis Foodworks. Founded by serial entrepreneur Aayush Madhusudan Agrawal, it has over 230+ outlets across more than 35+ cities, including Mumbai, Delhi, and Bengaluru. The brand is redefining how Indian consumers experience Chinese cuisine, with a desi twist. "We realized that Indo-Chinese is the second most preferred cuisine after Indian food in the country, yet there weren't many QSR brands at scale selling Chinese food," explains Aayush…
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