09
Apr
The leading natural beauty care brand Lotus Herbals unleashes a high impact marketing campaign for India’s First Safe Sun HydroActivated Sunscreen SPF 50+ PA+++. The new Digital Video Campaign on sun protection featuring Miss Universe Harnaaz Sandhu, will be amplified across leading OTT platforms, social media channels and supported by a robust OOH rollout across prominent locations in key metros ensuring widespread visibility and strong consumer awareness. At the core of the campaign is the new sunscreen’s breakthrough Hydrosome Technology, which is patent pending and fundamentally changes how sunscreen behaves on the skin. While traditional sunscreens often lose efficacy through…