13
Aug
India, August 13, 2025: When Siraj Lalani decided to bring Plus Fitness to India, he wasn’t just launching another gym brand. He was answering a deeper need, one that often goes unspoken but is deeply felt by millions of people. India’s fitness industry has seen a massive boom over the last decade. From luxury gym chains in metro cities to budget fitness studios in smaller towns, the options have expanded. But despite all this growth, there’s a silent gap that most fitness brands still ignore, the emotional discomfort people feel when stepping into a gym. Siraj understood this better than…