24
May
The multi-million-dollar beauty industry attracts many businesses each year. However, there need to be strict norms about quality to prevent counterfeit products and substandard formulations. Sadly, fake products, imitation graphics, unethical formulations, and unresearched ingredients are plaguing the market. The amount of non-skin-friendly ingredients is a lot more than those that promise the results mentioned on the packaging. Consumers are buying products after products only to be disappointed with the results. Apart from poor formulations, imitation of label graphics, and unethical marketing, the lack of personalization and unsuitability for skin types is also at the root of many troubles. Beauty…