06
Dec
India, December 6, 2025: Most Indians have the same perfume ritual: spray twice before leaving home, and again by lunchtime, because the scent vanishes somewhere between the elevator and the cab. We complain, we switch brands, we pay more, but the problem stubbornly follows. The reason turns out to be surprisingly simple, India has been wearing perfumes designed for Europe. Cold weather formulas brought into a warm, humid climate don’t stand a chance. High evaporation rates wipe them out quickly. “Long-lasting” becomes wishful thinking. A trio of perfume obsessives in Mumbai decided that was too big a flaw to ignore.…
