Fashion & Beauty

Five Years, Three Continents, and a 1500-Ingredient “Never List”: For-All Beauty Founder Vinusha Kasireddy on Redefining Clean Beauty in India

Five Years, Three Continents, and a 1500-Ingredient “Never List”: For-All Beauty Founder Vinusha Kasireddy on Redefining Clean Beauty in India

For Vinusha Kasireddy, building a beauty brand was never about launching another cosmetics label. It began with a far more fundamental concern: what people apply to their skin every day. After spending more than a decade in the United States, Vinusha returned to India with a growing awareness of how little transparency exists in the beauty industry. Many products marketed as “clean”, “natural”, or “organic” often contain ingredients that remain widely debated in dermatology and formulation circles. That realization became the starting point for For-All Beauty (F.A.B), a Hyderabad-based beauty brand founded on ingredient transparency, rigorous formulation research, and refillable…
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Scaling Comfort in a Tradition-Heavy Market: Inside AMRAANA’s Business Playbook

Scaling Comfort in a Tradition-Heavy Market: Inside AMRAANA’s Business Playbook

New Delhi, [India]: Modern daily ethnic wear brand AMRAANA (Indido Apparel Pvt. Ltd.), founded in 2022 by garment industry professional Sunil Pandey, is steadily building a niche in India’s crowded ethnic wear market by solving one of the most common consumer problems, comfort and fit in everyday traditional clothing. Based in New Delhi, the brand focuses on suits, sarees, and blouses designed specifically for regular Indian lifestyles, not just festive occasions. From Factory Floors to Founding a Brand Pandey’s entrepreneurial journey is rooted in years of hands-on manufacturing experience across multiple countries. He began his career in Delhi NCR with…
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BrandCloset: Redefining Luxury Fashion for the Modern Consumer

BrandCloset: Redefining Luxury Fashion for the Modern Consumer

BrandCloset is India’s premier online luxury fashion store, delivering elegance and sophistication to over 1 lakh clients across the country.  BrandCloset was founded by Aditya Jain in 2022 when he recognised the growing demand for luxury brands among Indian customers. Taking this opportunity he was committed to curating the finest designer wear, accessories and statement pieces from renowned international brands. The platform differentiates itself from others by offering fine luxurious items at discounted prices, making luxury accessible for their customers.   At BrandCloset, fashion enthusiasts can explore an exclusive collection of high-end handbags, apparel, perfumes, jewelry, sunglasses, and more. Every piece…
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Delhi Times Fashion Week: Blingy Runway Dazzles Fashion World

Delhi Times Fashion Week: Blingy Runway Dazzles Fashion World

New Delhi: The culmination of a 3-day fashion extravaganza- Delhi Times Fashion Week (DTFW), presented by Obello Life, powered by DANJ Entertainment & Co-powered by Cantabil showcasing glitz and glam through the latest trends, exclusive collections, creativity, and elegance not only dazzled the entire fashion world but also paved the way for innovative and sustainable fashion. The star-studded fashion extravaganza showcased exemplary to extraordinary collections, presented by talented and renowned designers and showcased by highly acclaimed models/celebrities. The high-octane fashion festival kicked off on May 24 and concluded on May 26 at The Grand, Vasant Kunj with a chain of…
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Ode to Odds: Delhi’s Biggest Fashion Event Begins to Show the Latest Trends, Tastes, and Transformation

Ode to Odds: Delhi’s Biggest Fashion Event Begins to Show the Latest Trends, Tastes, and Transformation

New Delhi: Delhi Times Fashion Week (DTFW), presented by Obello Life, Powered by DANJ Entertainment & Co-powered by Cantabil, and Prius Communication as PR and Digital Partner, is set to showcase the latest trends, tastes, transformation, creativity, and elegance. The three-day high-octane fashion extravaganza commences at The Grand, Vasant Kunj on May 24. DTFW aims to bring together fashion aficionados, designers, buyers, jewelers, makeup brands, and industry leaders for three unforgettable days filled with creativity, style, and fashion inspiration. With a diverse cast of designers, creative directors, models, and influencers, this event promises to epitomize the essence of elegance and…
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Dia Mirza shines in Lotus Organics+ Sun Care Campaign

Dia Mirza shines in Lotus Organics+ Sun Care Campaign

The premium organic beauty brand Lotus Organics + releases a new campaign with their Brand Ambassador Dia Mirza, for it’s mineral based sun care range. Dia will appear in a new digital campaign which will run across social media and OTT platforms. The campaign revolves around the Lotus Organics+ Suncare range that comprises of three mineral-based sunscreens that are natural, chemical free and enriched with the benefits of 100% certified organic extracts. The USP of the Lotus Organics+ sun care range is that they contain natural minerals to create a physical barrier that deflects the sun's rays unlike traditional sunscreens…
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Zari Jaipur’s “Celebrating Timeless Traditions” Campaign showcases India’s Cultural Heritage with exquisite craftsmanship

Zari Jaipur’s “Celebrating Timeless Traditions” Campaign showcases India’s Cultural Heritage with exquisite craftsmanship

The Jaipur-based ethnic wear brand Zari Jaipur has recently launched a new brand campaign, "Celebrating Timeless Traditions," on World Heritage Day. Since its inception in 2005, the brand has been catering to the buying preferences of youthful trendsetters and opened its doors to online sales in 2019, according to reports. As one of the leading players in the women's ethnic wear industry, the brand offers a wide range of high-quality products that have become the preferred choice for customers seeking festive wear for all occasions. The "Celebrating Timeless Traditions" campaign reflects the brand's commitment to the finest techniques of Indian…
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behno New York makes its first foray into the Indian market and celebrates its home coming with their investor Katrina Kaif

behno New York makes its first foray into the Indian market and celebrates its home coming with their investor Katrina Kaif

Iconic Movie Star and style savant Katrina Kaif joins hands with behno as their investor. New Delhi: behno New York makes its first foray into the Indian market along with the effortlessly stylish, iconic movie star and entrepreneur Katrina Kaif. The acclaimed artist joins hands with behno New York to be their investor and brand ambassador as the label makes its first foray into the Indian market. Founded in 2015 by Shivam Punjya, behno is a consciously made handbag brand that is designed in New York and made in India. Operating at the intersection of ethical thinking and luxury design,…
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Hyderabad-based designer Aaliya Deeba launch bespoke bridal collection SITARAAH – A BRIDAL SHEEN

Hyderabad-based designer Aaliya Deeba launch bespoke bridal collection SITARAAH – A BRIDAL SHEEN

Hyderabad (Telangana) [India]: ‘Aaliya Deeba’ introduces her New collection Sitaraah: ‘A bridal sheen’. It is a modernly magical collection inspired by starry sky and the bright luminating stars. The collection couture dresses have the finest handcrafted detailing with applique techniques, bright palette inspired by the magical colour hues emitted from the hot and cold stars, and flower motifs with star studded crystals and sequins. The dresses have modern silhouettes with traditional relevance giving it a timeless charm. Each dress stands out uniquely and can be worn both Indian and international fashion audience. Are you ready to dive into Aaliya Deeba’s…
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Premium Beauty brand Lotus Organics+ releases new campaign with Dia Mirza

Premium Beauty brand Lotus Organics+ releases new campaign with Dia Mirza

The premium organic beauty brand Lotus Organics+ has unleashed a new campaign with the vivacious actress Dia Mirza, for its Precious Brightening range of skincare products. As the Brand Ambassador for Lotus Organics+, Dia will appear in a new campaign which will run across various platforms. The high-voltage campaign revolves around the Lotus Organics+ Precious Brightening Range, with the film primarily focusing on the Precious Brightening Day Crème. Lotus Organics+ is a socially responsible brand with a strong commitment to the environment. It has found synergy with the spirited actress who is the UN Environment’s Goodwill Ambassador for India as…
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